Effectively Prospect and Qualify
One of the toughest tasks in the sales process is prospecting and qualifying leads. I found a great article published by Miller Heiman that I think many people, especially those in a sales position, will find tremendously helpful. This article will get you thinking about prospecting and qualifying your leads in a different way and may help to put you in a win-win situation much more often when starting your sales process.
"Effective selling begins with prospecting and qualifying – the disciplined, systematic approach for knowing where and when to focus one’s selling efforts. Effective prospecting and qualifying is a persistent challenge. In our research, over two-thirds of survey respondents consider acquiring new customers "challenging to critically challenging." This underscores the need for effective prospecting and qualifying."
Take a few minutes to read through this article - I bet you will walk away with some useful information!
-Brianna
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