In this article, Bob Miller, founder of Miller Heiman, responds to a major challenge that salespeople frequently face: How do you reach the ultimate decision maker? While there are many decision makers involved in the complex selling environment, salespeople often find themselves being blocked from reaching the one person who can give final approval by someone who claims to have final authority. Learn why the term "decision makers" needs to be clarified to be more effective in closing sales.  Read the article here... 

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