Just Because There's a Winner, Doesn't Mean There Needs to Be a Loser
I found a brief article published by Miller Heiman about the four different ways a sale can end, the goals to set to achieve a win-win situation, and how to assess if you are setting yourself, and your customer, up for a win. The article gives simple, straight-forward advice on approaching your sale correctly from the beginning in the hope of creating a long-term, successful relationship. Check out this article here...
(note: this article will expire, so if the topic is of interest check it out soon)