Crafting Powerful Proposals

Here's an excerpt of an article from my inbox with some good real world advice on creating winning proposals.  Jim Alexander is a favorite of mine.  Here's a link to the rest of it.

"Are you winning new business from 75 percent of your proposals? If not, why not? It might be because you are not applying the fundamental rules of how to craft powerful proposals.

What's the secret? Proposals win when they create confidence and urgency — confidence in you and your organization to deliver the promised goods and enough personal urgency from the client to make organizational and personal changes (which can be painful)."

Read the article here...