Are you using outdated marketing strategies?
Reaching customers through marketing efforts is becoming increasingly hard, and research finds that many companies are not adjusting their efforts accordingly. How are you reacting to changing demands?
"Today's consumers aren't sitting through marketing messages anymore: They fast-forward through them, block them, or otherwise ignore them", said Bryan Eisenberg, co-founder of Future Now, a firm that provides consulting for improving online conversion rates. In fact, he said, a recent Yahoo! study showed that 40 percent of people were sleeping while the television was on.
Check out the article published in CRM Magazine here.
-Brianna
-