Understand Key Metrics.
"It is sometimes difficult to establish a common average Sales Cycle Length because there is a wide variety in what constitutes the terms lead, first contact, and closed sale."
Does the quote above ring true for you? I found a great article by Miller Heiman that not only talks about the importance of common sales language but also the drivers that affect sales cycle length, and best practices for shortening the sales cycle length. This article offers content I think many people, especially those in a sales position, will find informative. Check out the article here...
(Note: This article expires, if you're interested check it out soon)
-Brianna
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