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Good Practices for CRM

This blog focuses on best practices for ultimate CRM success!

How can user generated content benefit your business?

Marketers - something to think about.

Have you ever read an online review that made you rethink a purchasing decision, either positively or negatively?  I read an article today about the growing amount of user generated content (UGC) and the impact it plays on consumers and their choices.  The article also highlights how companies, and especially persons in marketing positions, can harness the power of UGC to have an impact on company and product image.

"Online user-generated content (UGC) -- feedback on company sites, postings on forum/message boards, and blogs -- has evolved into one of the most potent sources of information. As a result, marketers have had to leverage consumer insight as a core component of their marketing strategies."

I found the article very interesting, if you would like to read it in its entirety you can do so here...

-Brianna
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Published Thursday, December 27, 2007 2:09 PM by Brianna Tinjum

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About Brianna Tinjum

I am happy to say I love my job! Everyday there is a new challenge and something new to learn, it keeps things interesting. I was very happy when we started Good Training because it gave me an opportunity to help people and share knowledge. Outside of the office I enjoy being active. When weather permits you may catch me riding my bike around the lakes of Minneapolis or hiking in Northern Minnesota. In the winter I get out snowboarding as much as possible and I always try to take a trip to the mountains. I made it out to Bridger Bowl in Bozeman, MT at the end of February 2008 and it was a fantastic time! Year round I participate in dance and yoga classes to mix things up. I love watching movies and you could say I may have seen too many. :) I also have a passion for reading - if I find a good book it can consume all of my free time.