Capture sales profitability.
Every company is different. Even when you happen to be with in the same industry with similar product offerings how can you begin to compare your company with another? One effective way is to calculate your ROS (Return on Sales). Comparing your companies performance over time with that of your peers can help give you insight on how you can improve or opportunities that are available.
"ROS measures the financial efficiency of a company's recent sales efforts, particularly in comparison to other companies in the same peer group."
Check out the full article published by Miller Heiman here...
(Note: This article expires, if you're interested check it out soon)
-Brianna
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