Best Practices Aren't Being Practiced!
According to Forrester Research's "CRM Best Practices Adoption," many businesses continue to struggle when it comes to adopting and using CRM capabilities. When there is so much information about CRM, why is this happening?
"...many of the 260 executives polled rated their companies' performance in 11 key areas to be poor or below average."
If this sounds like your organization, it may be time to re-evaluate your goals and compare them to CRM best practices. With a little hard work you will be to identify the areas where you are lagging and create an action plan to close the gaps. Read the full article here...
Have a great week!
-Brianna
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