Using the right measurements. 

Hello everyone, I'm back!  I took a short road trip out to Bozeman, MT to go snowboarding at Bridger Bowl.  It snowed everyday on the mountain which made for great snowboarding conditions.  I had a fantastic time, however, I did miss sharing information with my Good Training members and visitors!  On that note:

Customer metrics are important but the copious amounts of information we are now able to generate can leave one's head spinning.  With so much information at your finger tips how do you know what measurements to pay attention to and what to ignore?

"What CEOs and marketers may not have realised until this point, however, is the enormity of the task that faces any firm trying to cut a swathe through the mass of customer data that is at their disposal. Put simply, companies are up to their eyeballs in customer information – and they don't necessarily know what to do with it."

I found an interesting article published on MyCustomer.com that delves into this topic and I thought that some of you, especially people in marketing, would find this interesting.  Learn more about customer metrics...

-Brianna