E-commerce and website behavior.
It's Friday and I hope everyone has had a good week. Maybe this weekend you are thinking about doing some shopping, possibly online shopping. Do you know what you like and dislike about the e-commerce sites you visit? Do you wish your online shopping experience was more personalized? These are questions many e-marketers, possibly you, are trying to answer.
"However, as the medium of ecommerce continues to mature, eshoppers will demand a more personalised and comfortable shopping experience and will be less likely to accept websites that present 'confusing', 'intrusive' or 'irrelevant' content."
I found an article published at MyCustomer.com that discusses behavioral analytics and the personalization of e-commerce - light reading for your Friday. Have a fun and exciting weekend!
-Brianna