Business intelligence not just a "nice addition".
Years ago, business intelligence (BI) technology was something that most companies were not tapped into - it was on the wish list but not a high priority. Times are changing and the ability for a company to access BI analytics is fast becoming the norm.
"Analytics are becoming mainstream as companies are linking together CRM, ERP, and supply chain management systems," Walker added. "Companies are using real-time information to make decisions [on] process, production, and pricing."
I found a great article published by CRM Magazine that highlights trends reported at the Gartner Business Intelligence Summit '08. The article covers the the future of BI technology and what it means for an increasingly data dependent business decisions. The article is short, sweet, and highlites the major points of business intelligence technology. Enjoy!
-Brianna