Home Good News Good Workshops Good Answers Good Content Contact About
Welcome to Good Training Sign in | Become a member - FREE!
Search
 

Good Practices for CRM

This blog focuses on best practices for ultimate CRM success!

The Funnel Ratio

What it is and why it is important.

There are many important metrics to know that can help you accurately track and realize your sales goals.  One important metric that is often overlooked is the Funnel/Pipeline Ratio.  Knowing this ratio can help you maintain balance within your funnel and among accounts.  Pretty important, right?

Research from Sales Benchmark Index indicates that companies have the following margins of error in their sales forecast:

  • 36% of sales forecasts have a margin of error of <25%
  • 22% of sales forecasts have a margin of error of 25% to 50%
  • 29% of sales forecasts have a margin of error of 51% to 75%
  • 13% of sales forecasts have a margin of error of >75%

The Funnel Ratio is just one piece of the puzzle, combine this ratio with additional key metrics to get a good look at the big picture.  I found an article published by Miller Heiman about the Funnel Ratio and other key metrics, learn more and start making an impact today!

(Note: This article expires, so if you're interested check it out soon!)

-Brianna

Published Thursday, April 17, 2008 2:57 PM by Brianna Tinjum

Comments

No Comments
Anonymous comments are disabled

About Brianna Tinjum

I am happy to say I love my job! Everyday there is a new challenge and something new to learn, it keeps things interesting. I was very happy when we started Good Training because it gave me an opportunity to help people and share knowledge. Outside of the office I enjoy being active. When weather permits you may catch me riding my bike around the lakes of Minneapolis or hiking in Northern Minnesota. In the winter I get out snowboarding as much as possible and I always try to take a trip to the mountains. I made it out to Bridger Bowl in Bozeman, MT at the end of February 2008 and it was a fantastic time! Year round I participate in dance and yoga classes to mix things up. I love watching movies and you could say I may have seen too many. :) I also have a passion for reading - if I find a good book it can consume all of my free time.