12 Performance indicators for marketing.

Hello again everyone.  As you know, for every area of your business (sales, marketing, R&D, customer service, etc.) there are many different metrics to help you get a picture of where you are succeeding and failing depending on your organizations goals.  Today our focus will be on marketing.  What are meaningful marketing metrics and why should they be measured?  There are many ways to answer this question but I would like to point out an article published by MyCustomer.com that focuses on the 12 performance indicators that marketers should measure.  The article does a great job at highlighting the close relationship that is needed between marketing and sales as well as the metrics that are of great value to marketers.

"The only measurements which have true value are those which are quantifiable which are usually of inputs and output; such as costs, investments and revenue. In order to achieve, these marketers need to list all the activities that provide direct and indirect support to sales and customer satisfaction, as well as quantify separately all the costs involved in providing both direct and indirect support."

-Brianna