See their point of view.
Happy Friday, I hope all of you have had a fantastic week!
A common mistake at the end of the year is to try and push a sale through without having a thorough understanding of your customers key issues. It is easy to make this mistake when you are trying to meet your goals in a short amount of time, but don't!
I found a short article by Miller Heiman that focuses on the importance of know what it is that is bothering your customer before you push to close your sale. Something to think about. Read "Do You Know What Your Customers Want?".