Break the rules to compete.
No, not anything underhanded, just buck traditional wisdom to put yourself ahead of the game.
Most of us have heard the sayings, "If it ain't broke, don't fix it" and "Look before you leap", but sometimes this isn't the best advice. I read an article today in CRM Magazine that points out 9 different contrarian examples for differentiating customer service from the competition. Read "Break the Rules to Win Competition."
Have a wonderful weekend!
-Brianna