By telling a story.
What is more interesting - a story or facts and figures? Unless the story is awful I am going to have to chose a story. Most people feel this way, so it is interesting that in business many people neglect to tell a story in their presentations. Stories are a wonderful way to connect with you audience on an emotional level and as long as your story is relevant it can give your presentation a boost. I read an article in Business Week about the subject of storytelling and I think that you should read it too! You can do so here...
Have a fantastic weekend!
-Brianna