Traditional single touch marketing doesn't work as well as your other option.
If you are in marketing you are trying to dig up potential sales through your efforts. A traditional approach that many marketers take is the "one and done" approach. Translation: following up a direct mail or email campaign with one phone call and then move on. While this may produce a small quantity of leads it is possible to do better. A multitouch, multimedia approach can produce much better results -
"...campaigns that integrate multiple media and touch business prospects repeatedly. Multitouch builds familiarity with busy decision-makers and increases the potential of impacting him or her when the business need for a solution is high."
Do you want to read more? Check out the entire article published by CRM Magazine here...
-Brianna