Performing win/loss reviews.
Happy Friday!
We all love to win, especially when the win is closing a sale to an account. And while it may be more fun to focus on our wins then to reflect on our losses, finding out the reason you lost is an important exercise to undertake.
"More than half of sales professionals polled believe they lost because of a customer's issue with the price. On the other hand, they're also convinced that when they win, it's because customers appreciate the established relationship."
There is a problem with the line of thinking in the quote above, read the article Heads or Tails to find out why.
(Note: This article expires, if you are interested read it soon!)
-Brianna