Gartner Research thinks so.
At this point in time many companies give little thought to CRM 2.0, some don't know what it is - are you familiar with the term?
CRM 2.0 refers to social CRM and is a new way of thinking about CRM.
"...while traditional CRM solutions will continue to aggregate customer data, analyze that data, and automate workflows to optimize business processes, CRM professionals must find innovative new solutions to engage with emerging social consumers, enrich the customer experience through community-based interactions, and architect solutions that are flexible and foster strong intra-organization and customer collaboration."
This is where CRM is going and I encourage you to read the article from CRM Magazine, CRM 2.0 Is For Real.
-Brianna