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Good Practices for CRM

This blog focuses on best practices for ultimate CRM success!

Pinpoint Profitable Customers

And keep them.  It is possible.

I think everyone can agree that figuring out who your profitable customers are is a good way start to the new year, and is a valuable use of your time.  Today I read an article published by CRM Magazine about predicting your profitable customers using predictive analytics. 

"Just like leads, there are good customers to pursue and bad customers to pursue. A recent Forrester report, "Optimizing Customer Retention Programs," explicates the benefits of "uplift modeling," which focuses on using predictive analytics to pinpoint profitable customers."

The article identifies 4 types of customers and discuss some areas to think about when forming a customer retention plan.  Have you thought about how you are going to retain your profitable customers?  Read the article and start brainstorming! 

-Brianna

Published Thursday, January 08, 2009 2:17 PM by Brianna Tinjum

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About Brianna Tinjum

I am happy to say I love my job! Everyday there is a new challenge and something new to learn, it keeps things interesting. I was very happy when we started Good Training because it gave me an opportunity to help people and share knowledge. Outside of the office I enjoy being active. When weather permits you may catch me riding my bike around the lakes of Minneapolis or hiking in Northern Minnesota. In the winter I get out snowboarding as much as possible and I always try to take a trip to the mountains. I made it out to Bridger Bowl in Bozeman, MT at the end of February 2008 and it was a fantastic time! Year round I participate in dance and yoga classes to mix things up. I love watching movies and you could say I may have seen too many. :) I also have a passion for reading - if I find a good book it can consume all of my free time.