Collaboration is key.
Sales and marketing don't get along. This is a common theme in many organizations, and one which I am sure many of you are familiar with, but does it have to be this way? And if not, how can these two departments learn how to effectively collaborate?
"Encouraging these two areas to work better together toward a consensus on strategies and tactics will help a company's bottom line-and can lead to more opportunities to build brand equity and future revenue."
I read an article in CRM Magazine that shares a couple of ideas to get sales and marketing working together, and if you are interested I encourage you to read the article, "Beginning Again: Sales/Marketing Collaboration".
-Brianna