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Good Practices for CRM

This blog focuses on best practices for ultimate CRM success!

Are You Marketing or Selling?

Don't confuse the two.

Today I read an article published on the web version of CRM Magazine about how people sometimes confuse the difference between selling and marketing.  While this article is aimed at CEO's, I think that it is a valuable read for those of you in a sales position as well.

"When CEOs make sales calls that sound like investor presentations, are they selling or marketing? A meeting with a potential customer is a great opportunity for a potential customer to reach the conclusion that you understand their company's situation and needs-or not. If you are "telling your story" to prospective customers instead of asking about their business, how will they ever find out?"

I recommend reading the article, "Don't Confuse Marketing with Selling".

-Brianna

Published Thursday, March 26, 2009 2:05 PM by Brianna Tinjum

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About Brianna Tinjum

I am happy to say I love my job! Everyday there is a new challenge and something new to learn, it keeps things interesting. I was very happy when we started Good Training because it gave me an opportunity to help people and share knowledge. Outside of the office I enjoy being active. When weather permits you may catch me riding my bike around the lakes of Minneapolis or hiking in Northern Minnesota. In the winter I get out snowboarding as much as possible and I always try to take a trip to the mountains. I made it out to Bridger Bowl in Bozeman, MT at the end of February 2008 and it was a fantastic time! Year round I participate in dance and yoga classes to mix things up. I love watching movies and you could say I may have seen too many. :) I also have a passion for reading - if I find a good book it can consume all of my free time.