Change with your customer.

Marketing is tasked with a challenging job - recruiting new customers and retaining current customers.  What are you doing to make sure that your marketing team meets their goal?  Below are a couple paragraphs from an article by Brian Halligan about keeping up with the changing marketing environment:

"For the past 50 years, marketers have spent huge amounts of money interrupting their potential customers through TV advertisements, email blasts, telemarketing, and direct mail. These methods have driven leads that fueled the growth of great companies, but consumers are becoming more sophisticated at blocking out messages with tools such as TIVO, spam protection, and caller ID.

Your customers are changing. They have found new ways to shop and learn: Instead of reading newspapers or magazines, they search Google, blogs, and social media sites like Twitter, Facebook, and LinkedIn. Instead of buying in store, they want to complete the transaction — from research to purchase — online. In its efforts to adapt to the way consumers shop and learn in today's society, marketing will likely change more in the next five years than it has in the last 50."

Read the article, Is Your Marketing Team Going for the Goal?, in its entirety here...

-Brianna