You just may boost revenue.
Below are a couple paragraphs from an article by Anupam
Agarwal, Eric
Harmon,and Michael Viertler about
how to cut your sales cost and increase revenues:
"There's a reason companies fear experimenting with the sales force:
It is the engine that drives revenue.
Yet extraordinary economic
times force companies to take every opportunity to cut costs and arrest
declining revenues and margins. Unfortunately, two common mistakes often
result: trimming only the back office or instituting across-the-board
cuts that include frontline sales reps. While both mistakes are
understandable, they're likely to yield disappointing results.
Cutting
the back-office budget may have worked in the past, but greater
complexity has made support functions essential. Also, not all sales
efforts are equal, especially in a downturn. It's crucial to determine
where cuts will hurt customer perceptions and buying behavior."
Want to read more? You can read the entire article here.
-Brianna